The constraint that made it whole
A spatial identity system for a client whose brief contained one hard limit. That limit became the project's defining move.
One budget. One week. One system.
The client needed a complete identity — print, digital, environmental — with no room to iterate. The brief arrived with the timeline already fixed.
That meant every decision had to be right the first time. No safety net of revisions, no placeholder assets. The system had to be complete before production began.
Fixed the grid first. Everything else followed.
A modular grid locked all proportions across print and screen simultaneously. Type choices were made once and held across every format — no exceptions.
The colour constraint — a single ink plus white — forced hierarchy through spacing and weight rather than hue. That discipline is visible in every finished piece.
Deliverables were sequenced so each piece built on the last. Business cards proved the grid. The brochure proved the system could scale.
Delivered complete. Zero revisions.
Every asset — print-ready, web-optimised, environmentally scaled — handed over on day seven. The system held across all formats without modification.
Your project is next.
Six projects. Six distinct problems. Each documented from brief to resolution. If that rigour fits what you need, let's talk.