/ Portfolio Piece 05

St. George Dragons Platform Mirgration

I was part of the team that transitioned the Dragons from a Salesforce-led ecosystem to a new data warehouse and Klaviyo-based marketing platform. The work was unglamorous by design: data migration, domain configuration, IP warming, segmentation logic. The kind of foundation that only gets noticed if it's wrong.

Got the data across cleanly. Built reusable templates that gave the new platform a running start. Stood up SMS alongside email, and handed the team a system they could actually grow from.

Not every project starts with a blank canvas. Some start with years of accumulated infrastructure that needs to move — cleanly, completely, without dropping a single record.